UTILITIES
Utilities
The energy industry sector is going through a complex period due to the economic and financial crisis, deficit and price fluctuations. In this context the development of efficient and innovative communication strategies and the generation of new business opportunities are key factors to ensure the competitiveness of the companies in the sector.
The transformation towards customer-focused business strategies, as well as touch points and customer experience optimisation are some of the tactical steps to be taken by companies in the sector.
What can we do for you?
Market and competition analysis
Definition of strategic and tactical objectives, performance indicators and KPIs
Multiple customer segmentation models adapted to the needs of each organisation
Streamlining the conversion funnel
Customer Lifetime Value (CLTV) expansion strategies
Customer scoring
Predictive sales analysis and market forecasting
Customer Engagement action plans
Customer retention and loyalty models
Customer experience optimisation in the digital and/or physical environment
Definition of attribution models
Customer Analytics: Identification of insights and comprehensive customer knowledge
Optimisation of communication channels and touch points
Strategic plans and implementation of digitisation strategies
Go-to-market strategies
Customer Journey Map
Customer-centric strategies
Action plans for the generation of business opportunities
