WE CAN HELP YOU
Customer Intelligence & Analytics
Our services include any customer data capture solution, data enrichment and its analysis in order to define successful action plans. Knowing the consumer’s opinion and analyzing his behavior is essential to place him at the center of the strategy and to improve the value and commercial proposal.
Some of our solutions:
Voice of the Customer
Market Research
Segmentation Models
Customer Life Time Value
Scoring
Predictive Sales Analysis
Data visualisation
Customer Engagement
Shopping Cart Analysis
Customer Strategy & Business Activation
We move from strategy to action by designing operational plans and defining the key indicators to be followed. To do so, we explore market data, analyse the essential attributes of each target segment, study trends and competitors’ positioning in order to adapt our proposals to market opportunities.
Some of our solutions:
Definition of Strategic and Tactical Objectives
Indicators & KPIs
Customer Fidelity Models
Segmentation Strategy
Action Drivers
Definition of Attribution Models
Go-to-Market Strategies
Customer Experience
Improving the customer experience influences 60% of the cases when choosing between options, increases customer spending by 50%, reduces the abandonment rate by 10% and increases recommendation by 60%. At Kale, we apply analytical models to transform the customer experience to increase trial and engagement.
Some of our solutions:
Customer Journey
Customer Journey Map
Customer Experience Optimisation
Data-Driven Transformation
We explore companies’ situation in terms of customer data-driven processes, identify development paths and implement the necessary guidelines to become customer oriented in a highly competitive and dynamic digital environment.
Some of our solutions:
Analysis of the Digital Ecosystem Focused on Marketing and Sales
Customer Centricity and Data Audits
