Customer Strategy & Business Activation

Companies in the tourism and leisure-oriented services sector operate in an increasingly competitive market due to the emergence of new players and services in the digital environment. The sector is also going through a time of extreme uncertainty and complexity caused by the global pandemic which, among other things, has led to a sharp drop in demand and investment.  

In this context, organisations must now focus their efforts on optimising marketing and sales strategies, differentiating themselves from the competition and on reactivation models and generating awareness among priority segments. 

Our multi-disciplinary service offering can help companies in the sector to boost their profitability, implement consumer-centric strategies, differentiate themselves from the competition and build customer loyalty through multiple services ranging from data collection to the implementation of specific action plans. We also carry out business reactivation processes focusing on targeting priority segments and generating awareness. 

What can we do for you? 

Definition of strategic and tactical objectives, performance indicators and KPIs

Tailored segmentation and customer scoring models

Conversion funnel acceleration and Customer Lifetime Value (CLTV) expansion strategies

Predictive occupancy analysis (forecasting)

Customer engagement strategies

Business reactivation processes

Targeting of priority segments

Awareness generation models

Optimisation of customer experience in the digital and/or physical environment

Improving communication, marketing and sales strategies

Definition of attribution models

Customer Analytics: Identification of insights and comprehensive knowledge of customers

Digitalisation strategies

Go-to-market actions

Strategies for increasing direct channel sales and average spend per customer

Action plans for the generation of business opportunities

Positioning and brand identity analysis