As has happened in most industries, the global pandemic has accelerated the already existing challenges of the telecommunications, media and digital start-ups sector.  

The new economic situation has highlighted the urgency to accelerate trends such as a focusing on customer needs and intensified audience engagement, the creation of new merged service offerings, an enhanced focus on user experience or the use of data analytics and predictive analytics to streamline business processes.   

What can we do for you? 

Definition of strategic and tactical objectives, performance indicators and KPIs

Tailored segmentation and customer scoring models

Conversion funnel acceleration and Customer Lifetime Value (CLTV) expansion strategies

Predictive sales analysis and forecasting

Customer engagement strategies

Customer retention models

Customer experience optimisation in the digital and/or physical environment

Improving communication, marketing and sales strategies

Definition of attribution models

Customer Analytics: Identification of insights and comprehensive knowledge of customers

Digitalisation action plans

Go-to-market actions

Strategies for increasing direct channel sales and average spend per customer

Action plans for generating business opportunities

Positioning and brand identity analysis

Market sizing

Customer Data Platform (CDP)