RETAIL
Retail
The retail and e-commerce market is currently shaped by high competitiveness, increasing supply, price fluctuation and globalisation. In addition, communication, marketing and sales strategies are playing an increasingly important role within companies’ activity. Business productivity can no longer be conceived without considering holistic customer experiences.
At Kale we are experts in omni-experience, commercial, marketing and differentiation strategies. We guide retail companies towards generating value through business intelligence. We also help them implement customer-centric strategies and leverage data and deep customer knowledge to create innovative experiences, both in the digital and physical ecosystem.
What can we do for you?
Data analytics and insights
Forecasting and prediction of future trends through predictive analysis models
In-depth knowledge of the customer, their behaviour, needs and consumption habits based on the collection of insights
Customer Analytics
Optimisation of communication channels and touch points in the digital and/or physical environment
Integral business intelligence and reporting strategies adapted to customer needs
Knowledge and optimisation of the shopping experience and the customer experience
Omni-channel and omni-experience strategies
Customer segmentation models adapted to the demands of the industry
Optimisation of communication channels and touch points in the digital or physical ecosystem
Sales intelligence models
Definition of buyer personas, target customers, strategic customers and buyer personas
Analysis of the diversification and concentration of the customer portfolio
Customer-centric strategies and customer intelligence
Predictive sales analytics
Shopping cart analysis
Customer scoring and customer clustering
Active listening to the voice of the customer (VoC)
Go-to-market strategies
Customer Journey & Customer Journey Map
Action plans for lead generation
Cross-selling and up-selling
Price and demand sensitivity analysis
Positioning and brand identity analysis
