FINANCE & INSURANCE
Finance & Insurance
Banking and insurance companies operate in a volatile marketplace that is currently suffering the effects of new challenges related to increased competition due to the emergence of new insurers and digital banks. Furthermore, the fragmentation and disruption of the customer journey or the diversification of communication channels, touchpoints and customer experiences complicate communication and customer engagement processes.
In this sense, it is essential to pay attention to new communicative narratives, to promote measures to reactivate the customer journey and to focus on automation processes oriented towards customer knowledge.
With this complex scenario in mind, Kale helps organisations to move towards digitalisation, to develop omni-experience and multichannel strategies, to defragment the customer journey and to reorient their business strategies by putting the customer at the centre of the business activity.
What can we do for you?
Market insights and future trends forecasting
Customer Journey Map
Development and implementation of customer-centric strategies
Optimisation and management of touch points
Internal and external marketing and communication strategies
Optimisation of sales strategies
Customer insights automation
Omni-experience and omnichannel strategies
Touch points optimisation
Advanced data analytics to obtain valuable customer insights
Segmentation strategies focused on leveraging resources and commercial efforts
Customer Lifetime Value (CLTV) strategies
Customer retention and loyalty models
Definition of attribution models
Implementation of go-to-market strategies
Customer segmentation
Customer scoring
Lead generation action plans
