Consumer Goods

The consumer goods industry is going through a period of necessary transformation after a decade of minimal growth.  

In the new scenario, the reinvention of traditional marketing with an emphasis on customer-centric strategies, as well as the digitisation of communication channels, are essential drivers. Tech tools such as Customer Data Platform (CDP) or single customer view are more necessary than ever in order to integrate customer data from multiple sources and to be able to build customer profiles. On the other hand, new business trends point towards greater proximity to the customer and further leveraging business intelligence to support the decision-making process.  

At Kale we are experts in customer-centricity, customer experience, marketing and sales strategies. We also help companies build customer profiles and define their buyer personas through the integration of multiple consumer data sources and the implementation of CDP or single customer view models. 

What can we do for you? 

Definition of strategic and tactical objectives, performance indicators and KPIs

Tailored segmentation and customer scoring models

Conversion funnel acceleration and Customer Lifetime Value (CLTV) expansion strategies

Predictive sales analysis and forecasting

Customer engagement strategies

Customer retention models

Customer experience optimisation in the digital and/or physical environment

Improved communication, marketing and sales strategies

In-depth knowledge of the customer portfolio, their behaviour, needs and consumption habits based on insights

Definition of attribution models

Customer Analytics: Identification of insights and comprehensive customer knowledge

Digitalisation action plans

Go-to market actions

Strategies to increase sales per direct channel and average spend per customer

Action plans for the generation of business opportunities.

Market sizing

Customer Data Platform (CDP)

Single customer view

Shopping cart analysis

Cross-selling and up-selling

Price and demand sensitivity analysis

Positioning and brand identity analysis

Definition of target customers, strategic customers and Buyer Personas