The consumer goods industry is going through a period of necessary transformation after a decade of minimal growth.
In the new scenario, the reinvention of traditional marketing with an emphasis on customer-centric strategies, as well as the digitisation of communication channels, are essential drivers. Tech tools such as Customer Data Platform (CDP) or single customer view are more necessary than ever in order to integrate customer data from multiple sources and to be able to build customer profiles. On the other hand, new business trends point towards greater proximity to the customer and further leveraging business intelligence to support the decision-making process.
At Kale we are experts in customer-centricity, customer experience, marketing and sales strategies. We also help companies build customer profiles and define their buyer personas through the integration of multiple consumer data sources and the implementation of CDP or single customer view models.
What can we do for you?